Pet Trends at SuperZoo Trade Show

23 Sep

Wow. We’re back from the SuperZoo annual pet industry trade show in Las Vegas. Still soaking our feet and catching up on our sleep. But we were impressed with the ingenuity and energy that people in the pet industry generate. Take a look at the video and come along!

Among the more than 700 exhibiting companies were plenty of new ones that I hadn’t seen last time I attended, two years ago. That’s good. It means that the industry is growing and entrepreneurs have enough business to sustain them. The bigger companies, too, had new products that were fun and interesting, which shows me there’s no limit to the variety of products the pet industry can generate.

I always make a beeline for the New Products Pavilion whenever I go to a trade show. The NPP at SuperZoo was huge! There were several rows of dog products — including a dizzying array of products to help you pick up after your dog.  Some of them were strangely complicated, but with pickup laws in most cities and towns these days, I guess there’s enough room for everyone to sell their contraptions. I use plastic grocery store bags. If you have found a commercial gadget or product that you really like for this purpose, please share the name with us, because I can’t really judge one over the other.

Some of the winners of the NPP in my view were these items:

  • The Comfy Cone, a thick fabric e-collar for post-surgery. Unlike the plastic cone, it’s flexible. And, you can fold back the edge to let your dog see better. We’ll have that available on within a week or so.
  • Smell Goodies, a daily tablet that is clinically proven to eliminate doggie smells from the inside out. It improves breath and body odor, which keeps furniture, beds and carpets smelling fresher, too. I’m trying out a two-week supply on my collie, who has (sorry, Raleigh) radioactive breath. We’re on day two. I’ll let you know how it works. The manufacturer told me he’d call me in two weeks. If it works, I told him I’d order two cases. Stay tuned. I can say that you have to put it in a treat such as cheese or peanut butter (which the package advises) because the tablet itself is not appealing to dogs. And if it gets wet, the green color can cause discoloration. But I’m in the swing of it now, feeding one tablet a day in a bit of peanut butter. So we’ll see what happens.
  • A floor bell that dogs can ring when they want to go out. I’d seen the bells you hang from the doorknob. But the manufacturer said the floor bell was better for two reasons. First, you don’t have the dog scratching up your door. Second, you don’t have the bell going off every time someone goes in and out the door, which prevents confusion to the dog and annoying false alarms to the people in the house. I think this is a great idea.
  • The Eye Pack from Happy Tails Spa Products. It contains a jar of pre-moistened eye pads for daily cleaning, paired with a daily food supplement that boost the dog’s immune system and helps cut down on discolored discharge.

There was more apparel than in years past. More manufacturers are getting on the bandwagon of tees, outfits, dresses, costumes and even apparel for male dogs. Two trends I noticed at the show were that the quality of the apparel is improving, and that a few established apparel manufacturers are starting to make tanks and tees for larger dogs. I boght a 3X tee for my Lab that says, “Dog Park Security” from I See Spot and it fits like a dream. My husband and I were skeptical that she would wear it, but once I got it on, she seemed to like it. She didn’t bite at it or pay any attention to it. We’re going to have to carry tees for big dogs, I just know it. Why should little dogs have all the fun?

Another trend I noticed was the larger selection of wheat-free and corn-free treats. It seemed that every other treat had a “grain-free” formula. I know there are some dogs with wheat and grain allergies, but it seems that more and more dog owners are looking for grain-free treats now. I talked with one of the manufacturers about it. I told him, “My opinion is that grain-free treats and food were once difficult to find for dogs with allergies, so more manufacturers began to offer them. Then, as dog owners started to see ‘grain-free’ on the packages, they began to think that there was something wrong with feeding a grain product to a dog, so they began to buy grain-free treats for their dogs who didn’t have allergeis.” He agreed. He said that dogs have been ingesting grains, fruits and vegetables – in addition to meat – for hundreds of years without harm. But all of a sudden, there’s a movement toward eliminating all grains from dogs’ diets. I’ll have to ask my vet if a completely grain-free diet is harmful to dogs.

Of course, there was a mind-boggling array of collars and leashes. It confounds me how there could be enough business for the literally thousands of collar designs I see each year … and new companies spring up all the time. Who is buying all these collars and leashes for their dogs? Collars and leashes must be a fashion item now. There were some gorgeous ones at the show. There were some leather ones (of varying quality), some ribbon ones, some with Swarovski crystals and nailhead studs, and others with neat designs painted or sewn on. There was hemp, cotton, and even ostrich leather.

We saw lots of strollers. There were more exhibitors and attendees with dogs in strollers than I had noticed in years past. Some of the aisles were pretty crowded; I don’t know how you’d get a stroller down them. But the dogs all dressed up in the strollers were so cute!

Television cameras were there nearly every day, interviewing manufacturers and inventors about their new products. I didn’t catch anything on the local news; perhaps we’ll see some of the interviews on Animal Planet in the coming weeks.

Of course, it was painful to whittle down our purcasing list until it fit our budget. But we managed. we got some really neat things, which you can see in the What’s New department of We’ll continue to look for the latest new toys, treats, beds, apparel and gear for your dogs and ours. If you have anything you’d like us to look around for, please leave a comment here and we’ll do it. Meanwhile, I’m going to go soak my feet.


Posted by on September 23, 2007 in Cool New Products


Tags: , , ,

21 responses to “Pet Trends at SuperZoo Trade Show

  1. Doggy

    October 2, 2007 at 1:29 am

    fun site 🙂

  2. Cynthia Waldenmaier

    October 2, 2007 at 9:07 am

    Loved the video!

  3. Debra Rudzik

    October 3, 2007 at 12:15 pm

    When will the petsource interviews you filmed at superzoo 2007 become available, and where will we find them? Thanks, Deb Rudzik, Otto Step

  4. turransky

    October 5, 2007 at 11:47 am

    I very much enjoy your site. I even referenced you on my own, The pet industry is a fun niche to be involved with and has grown even within the last year. More market research is available now to help manufacturers bring their product to market with less risk. I know of a copywriter just for the pet industry if you’re ever in the need.

    Dara and Daisy

  5. Amie

    October 17, 2007 at 7:20 pm

    thanks for the great info !

  6. Chris Taylor

    October 18, 2007 at 1:52 am

    Thanks for your comprehensive updates.
    Just a note on the grain-free diet, which is the latest trend in dog foods. The proponents of grain-free diet argued that the dogs do not need grains, just like our companion’s wild ancestors. Grain-free diet can actually help an active dog lose weight as they need to eat less to get the nutrients they need.

    May You Have A Happy And Healthy Dog
    Chris “Dogfather” Taylor

    Editor’s Note: Thanks much for the info, Chris. – LW

  7. dog containment

    October 30, 2007 at 2:10 am

    You have a nice blog here! I will be saving this page to my favorites for sure.

  8. Brianna

    November 11, 2007 at 10:35 am

    You are bookmarked! What excellent info! I can’t wait to try some of these products with my doggies!

  9. robert

    March 10, 2008 at 10:56 am

    when are the major shows ?

    Major trade-only shows are SuperZoo (September, Las Vegas), H.H. Backer Spring Show (April, Baltimore), H.H. Backer Fall Show (October, Chicago), Global Pet Expo (February, alternating between San Diego and Orlando, although the 2009 and 2010 shows are both in Orlando). There are also a few recently launched boutique shows, such as the L.A. Pet Designer’s Showroom and Pet Fashion Week (a consumer show) in August in New York, to coincide with Pet Fashion Week. – Lisa

  10. Tania

    May 18, 2008 at 2:53 am

    Hi..I’m interested in finding out when I can attend the Global pet expo for this year?

  11. Pet Strollers

    May 27, 2008 at 2:36 pm

    It’s great to see all the new products coming out. I think the eye pack would be great. We used to have a Boxer who had eye issues, it would have been nice to have an easy way to keep up with his eyes.

  12. Kevin

    July 6, 2008 at 8:54 am

    Great info! I did not know that such a show existed!

  13. sathish

    September 1, 2008 at 3:22 am

    The proponents of grain-free diet argued that the dogs do not need grains.


  14. itzik

    September 6, 2008 at 10:37 am

    Nice blog with nice info!! (:

  15. Pennsylvania Dog

    January 25, 2009 at 8:31 pm

    Great post. Thanks for the help

  16. Cargo Carrier

    February 20, 2009 at 11:14 am

    How true when it comes to people’s imaginations on pet products. There are so many things on the market today that I would love to get for my dog. Can’t wait to see the new stuff coming out.

  17. Barb Hranilovich

    February 24, 2009 at 8:31 am

    THIS stuff is cute! Looks like it’s fun for the dogs, but still stylin’

  18. German Rottweiler breeders

    August 18, 2009 at 3:30 pm

  19. Raleigh Day Spas

    September 1, 2010 at 6:22 am

    Thanks very interesting read.


  20. KozyDogs

    September 9, 2010 at 2:59 pm

    I can’t keep away from this site. I loved the video, thank you.


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